Estrella Insurance opens first Orange County agency in Santa Ana

Estrella Insurance has opened its first Orange County agency in Santa Ana, led by Brazilian franchisee Matheus Gould-Alexandre. The new office expands the brand’s California footprint and targets local families with multilingual, owner-operated service.

Why it matters: - Estrella Insurance is adding a new Orange County foothold as it expands across California. - The Santa Ana agency is designed to serve Latino and immigrant families with multilingual support and local ownership. - The opening gives Orange County its first Estrella agency and signals a longer-term push into the region.

What happened: - Matheus Gould-Alexandre opened his first Estrella Insurance agency at 2134 N Tustin Ave. in Santa Ana. - The agency is the first Estrella location in Orange County. - Gould-Alexandre is a Brazilian franchisee who previously worked as a top-ranked sales agent for two national insurance companies. - He holds a bachelor's degree in business administration and an MBA. - The office is his move from selling policies across multiple states into agency ownership.

The details: - Gould-Alexandre said he wanted to build something of his own in the community where he lives. - He said serving Latino and immigrant families has been central to his career. - Gould-Alexandre speaks English, Spanish, and Portuguese, which allows customers to discuss coverage in their preferred language. - He chose Estrella Insurance for its focus on affordable auto insurance for working families. - He also cited the brand’s Spanish-speaking recognition and access to more than 100 carriers. - Estrella was built by immigrants, and California remains an open market for the brand. - The agency offers free quotes in minutes, low down payments, and flexible monthly plans. - The office also handles homeowners, renters, auto coverage, and Mexico auto policies for families who drive south of the border. - Nick Estrella, CEO of Estrella Insurance, said Gould-Alexandre is the right person to open Orange County for the company. - Estrella Insurance now operates more than 200 offices nationwide. - The company’s franchisees place policies through more than 100 carriers. - Estrella has appeared on Entrepreneur's Franchise 500® for 14 consecutive years. - Estrella also earned a spot on the 2026 Inc. 5000 list of the fastest-growing private companies in America. - Owners receive six weeks of training, marketing support, and a protected territory. - Estrella is recruiting owners across California, where territories remain available. - Santa Ana customers can call or text +1 (714) 439-9240, request a free quote at more information, or visit the office in person. - Estrella also directs prospective franchise owners to franchise ownership information.

Between the lines: - The opening fits Estrella’s model of placing owner-operators in the neighborhoods they serve. - Gould-Alexandre’s language skills and local ties appear intended to strengthen trust with bilingual and immigrant households. - The franchise push in California suggests Estrella sees room to keep expanding in an open market.

What's next: - Estrella plans to keep recruiting franchise owners in California. - Gould-Alexandre is positioning the Santa Ana office as a long-term local presence, not just a new storefront. - The agency’s early focus will likely stay on personal service, quick quotes, and coverage options for families in Orange County.